Strawberry Cheesecake French Toast Roll Ups

Strawberry cheesecake french toast roll ups stuff sweet cream cheese and fresh strawberries inside cinnamon sugar french toast logs for the brunch dessert that broke TikTok. ♡

These viral strawberry cheesecake french toast roll ups stuff sweetened cream cheese and fresh strawberry slices inside flat rolled bread, then dunk in egg custard and pan fry until the outside is cinnamon sugar crusted and the inside is creamy cheesecake center. Each bite is dessert masquerading as breakfast. (more viral cheesy garlic bread chicken ideas).

Brunch dessert that pulls double duty for breakfast and dessert. Let’s make it together.

Ingredients

Strawberry Cheesecake French Toast Roll Ups

• 8 slices white sandwich bread, crusts removed
• 8 oz cream cheese, softened
• 1/4 cup strawberry jam
• 3 tbsp powdered sugar
• 1 tsp vanilla extract
• 1 cup sliced fresh strawberries, thinly cut
• 3 large eggs
• 1/4 cup whole milk
• 1 tsp vanilla extract, for custard
• 1/2 tsp ground cinnamon, for custard
• 1/4 cup granulated sugar, for coating
• 1 tsp ground cinnamon, for coating
• 4 tbsp unsalted butter, for pan frying

How to Make Strawberry Cheesecake French Toast Roll Ups

1. Flatten. Roll each slice of bread flat with a rolling pin. Set aside.
2. Mix. Beat cream cheese, strawberry jam, powdered sugar, and 1 tsp vanilla until smooth.
3. Spread. Spread 2 tablespoons cream cheese mixture on each flattened bread slice. Lay strawberry slices in a row across one edge.
4. Roll. Roll up tightly starting from the strawberry edge to make a tight log.
5. Custard. Whisk eggs, milk, 1 tsp vanilla, and 1/2 tsp cinnamon in a shallow dish.
6. Coat. Mix granulated sugar and 1 tsp cinnamon on a plate. Dip each roll up in the egg custard, then roll in cinnamon sugar.
7. Fry. Melt butter in a skillet over medium heat. Place roll ups seam side down and cook 2 minutes per side, rotating until all 4 sides are golden, about 8 minutes total. Serve warm.

Why This Recipe Works

These roll ups went viral because they take cheesecake and french toast and put both into a handheld format. TikTok french toast content hit over 2 billion views in 2023, and the stuffed roll up version racked up 200 million on its own thanks to the cheese pull shot in the cross section. The handheld format makes them perfect for both brunch service and dessert plating.

Flattening the bread with a rolling pin is the rule that keeps the roll ups tight without bursting. Soft fluffy bread holds too much air and unrolls when soaked in custard, while flattened bread becomes dense and pliable like a wrap that holds its shape through the soak and the pan fry.

Using softened cream cheese mixed with strawberry jam and powdered sugar creates the cheesecake filling that does not leak out the sides. Plain cream cheese is too thick to spread evenly, while jam thinned cream cheese spreads in a thin even layer that stays put inside the roll while heating into a melty filling that mimics warm cheesecake.

Tips

• Flatten bread slices with a rolling pin to make them pliable for rolling.
• Use day old white sandwich bread. Fresh bread tears when rolled.
• Seal the roll seam side down in the pan first to glue the edge shut.
• Pan fry over medium not high heat to give the custard time to cook through.
• Store cooled roll ups in the fridge up to 3 days. Reheat in a toaster oven 5 minutes.
• Common mistake: do not overstuff the bread. Too much filling pops the roll open in the pan.

For more on the cinnamon, dig into the food science.

Variations

• Swap strawberries for blueberries or raspberries for a different berry roll up.
• Add chocolate chips inside with the cream cheese for a chocolate strawberry version.
• Use Nutella instead of strawberry jam for a hazelnut chocolate filling.
• Top with maple syrup and powdered sugar for a brunch finish.
• Add a cinnamon sugar coating after pan frying for extra crunch.
• Use brioche or challah bread for a richer roll up.

Want another twist? Try our oreo dirt cake for a different sweet treat.

Common Mistakes to Avoid

• Skipping the bread flatten. Roll the bread flat with a rolling pin first. Fluffy bread tears or unrolls when soaked.
• Overstuffing with cream cheese. Use a thin even layer. Too much filling pops the roll seam open and leaks into the pan.
• Cooking on high heat. Use medium heat. High heat burns the cinnamon sugar before the custard sets inside.
• Skipping the seam seal. Place roll ups seam side down in the pan first. The hot butter glues the seam shut before flipping.

Strawberry Cheesecake French Toast Roll Ups

Viral strawberry cheesecake french toast roll ups stuff cream cheese and fresh berries inside cinnamon sugar french toast logs. Get the recipe!

Print Recipe Pin Recipe

Prep Time 20 minutes mins

Cook Time 10 minutes mins

Total Time 30 minutes mins

Servings: 8 servings

Course: Dessert

Cuisine: American

Calories: 280

Ingredients Method Notes

Ingredients

  

• 8 slices white sandwich bread crusts removed
• 8 oz cream cheese softened
• 1/4 cup strawberry jam
• 3 tbsp powdered sugar
• 1 tsp vanilla extract
• 1 cup sliced fresh strawberries thinly cut
• 3 large eggs
• 1/4 cup whole milk
• 1 tsp vanilla extract for custard
• 1/2 tsp ground cinnamon for custard
• 1/4 cup granulated sugar for coating
• 1 tsp ground cinnamon for coating
• 4 tbsp unsalted butter for pan frying

Method

 

1. **Flatten.** Roll each slice of bread flat with a rolling pin. Set aside.
2. **Mix.** Beat cream cheese, strawberry jam, powdered sugar, and 1 tsp vanilla until smooth.
3. **Spread.** Spread 2 tablespoons cream cheese mixture on each flattened bread slice. Lay strawberry slices in a row across one edge.
4. **Roll.** Roll up tightly starting from the strawberry edge to make a tight log.
5. **Custard.** Whisk eggs, milk, 1 tsp vanilla, and 1/2 tsp cinnamon in a shallow dish.
6. **Coat.** Mix granulated sugar and 1 tsp cinnamon on a plate. Dip each roll up in the egg custard, then roll in cinnamon sugar.
7. **Fry.** Melt butter in a skillet over medium heat. Place roll ups seam side down and cook 2 minutes per side, rotating until all 4 sides are golden, about 8 minutes total. Serve warm.

Notes

Flatten bread slices with a rolling pin to make them pliable for rolling. Use day old white sandwich bread. Fresh bread tears when rolled. Seal the roll seam side down in the pan first to glue the edge shut.

FAQ

Hungry for more? Check out our viral crookies recipe next.

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